My main motivation has always been and still is to help people and companies grow sustainable. I help board members and management teams with their strategies and its implementation. After working 40 years in multinationals in different continents and turning around many businesses, I developed a simple model that I apply working with the teams of my customers.

Over the past 40 years Pieter worked in various executive management positions for multi-national Consumer Product Conglomerates. He has been involved in leading, marketing and the business development of fast moving consumer markets in Europe, Africa, Latin America and Asia; covering food, household personal products and supermarket chains.

His expertise is adding value to operations and enhancing growth of existing and new markets and product lines. He worked for 20 years for Unilever out of which 14 as General manager in Holland, Korea and Mexico. After that he worked in several turnarrounds of companies in Asia and Europe.

In 2002 Pieter joined Strauss as restructuring and M&A Vice President and end of 2003 he was appointed CEO of Strauss Coffee, a business with turnover of 170 million Euros operating in 10 countries. The Company had been losing money for several years and after restructuring it became profitable in 2004. Through acquisitions and organic growth the company grew and when he left in the second half of 2009 it had a turnover of 900 million Euros with an operating profit of 80 million. In the first half of 2009 he handed over his responsibilities in Strauss to his replacement.

During the last 7 years he has helped and invested in a few start-ups, varying from tech firms to an innovation consultancy with his son called Flare. This is a strategy agency that helps companies, brands and organizations to grow.

People with whom Pieter worked know him as people oriented, no-nonsens coach who makes things simple and works with them. As a leader he prefers to walk behind and make sure that everyone comes along.

Peter spends his free time with his family and 7 grandchildren. He enjoys walking in cities and in the countryside, languages, books, films and music. He has a great collection of folclore music from all the countries he travelled to.

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